Raising Your Profile through Publication

This course aims to help you achieve editorial coverage by giving insights into what editors really want. Advertising can cost a fortune but press coverage is free. And it carries more credibility.

In an increasingly media-aware world, a huge proportion of editorial content originates from public relations, or PR. Newspapers, radio stations, TV channels and magazines all rely heavily on receiving free PR stories to fill their pages and their air time. If you want to exploit these opportunities, this practical workshop will give you the skills and techniques.

It’s designed for anyone who wants publicity for personal or professional purposes. Ideal for small businesses, craft workers, charity organisations, alternative healers and therapists, drama groups, sports clubs or even for aspiring authors, performers and rock groups

We’ll cover how to spot a story and offer it to journalists. You’ll learn what editors are looking for and how to write your info in journalistic style. In fact this inspirational workshop is crammed with tips, techniques and vital information which could be worth hundreds or even thousands of pounds of free advertising.

What’s more, good PR coverage gives you the bonus of editorial endorsement, helping to build your credibility and integrity, your status and your reputation in a way that paid-for advertising could never achieve. Come and discover how to persuade journalists to contact you whenever they need authoritative comment in your area of expertise.

You will learn how to:

• Maximise your opportunities for press coverage
• Get your stories about your business used in newspapers, magazines and the broadcast media
• Develop a news sense and identify newsworthy events and happenings
• Write in journalistic style and produce press releases that are professional, printable and powerful
• Explore new angles to help you get regular coverage
• Make the most of press interviews – and why preparation is the key to success
• Handle crisis situations and put a positive spin on negative events
• Avoid saying ‘No comment’ – and understand why this is always the worst statement you could ever make to the Press
• Build improved levels of trust and communication with journalists and develop creative collaboration with the emphasis on win/win.

Who should come on the course?

• Anyone running their own business
• Anyone wanting publicity for sporting clubs, dramatic societies or charities – in fact for anything
• People who are passionate about their product or service, but with zero budget to spend on expensive advertising
• Directors, managers or staff who see publicity as part of their role
• Anyone who wants to stimulate the Press into covering important issues

What people say about this course

“Excellent. Very interesting and inspiring.”

“Lots of interesting and relevant points that I can use.”